企业形象是用一种特殊文字或图形构成的,用以表示某种含义的符号。它是人们相互交流、传递信患的视觉语言。企业形象要求表达简炼、美观,含义准确,立意深刻,容易记忆。它是企业的形象代表,也是产品质量的象征,更是企业信誉的保证。 一个出色、完美的企业形象,要有与众不同的响亮、动听的品 The corporate image is composed of a special type of text or figure that represents a symbol of a certain meaning. It is a visual language for people to communicate with each other and transmit information. The corporate image requires the expression of concision, beauty, accurate meaning, profound conception and easy memory. It is a representative image of a company and a symbol of product quality. It is also a guarantee of corporate reputation. An outstanding and perfect corporate image, with distinctive and appealing products