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数字时代,传统期刊面临“新功能化”趋势及读者检索和阅读习惯变化带来的新挑战,国内外学术期刊基于移动互联网思维的创新性举措频现。“纸本+网络在线出版”模式、来稿直发模式纷纷出现,最具竞争力的“在线优先出版”模式已成为期刊出版和传播的新常态,OA与机构知识库的出现给期刊出版与传播带来了新变,ORCID、HTML等新技术的运用为读者提供了全新的阅读和传播体验,品牌网站从大型数据库网站中脱颖而出,为单个期刊社在超海量的信息中获取了读者。面对数字时代传媒业纷繁的变化与挑战,学术期刊应不断与时俱进,才能在未来的数字化大潮中激流勇进。
In the digital age, the traditional journals face the new challenge of “new functionalization” and the new challenges brought by the change of readers’ reading and reading habits. Innovative initiatives based on the mobile Internet thinking of academic journals at home and abroad are frequent nowadays. “Paper + online publishing ” mode, draft direct mode have appeared one after another, the most competitive “online priority publishing ” mode has become a new normal publication and dissemination of journals, OA and the emergence of institutional repository The publication and dissemination of periodicals have brought new changes. The use of new technologies such as ORCID and HTML has provided readers with a brand new reading and dissemination experience. Branded websites stand out from the large database websites and acquired the information of a single periodical in the vast amount of information reader. Faced with the numerous changes and challenges in the media age in the digital age, academic journals should keep pace with the times so that they can be brave in the future digitalization.