“风险社会”与“危机传播”都是近期学界所关注的热门话题,本文将对风险社会及其特征进行阐释,对风险社会理论对于中国社会的应用价值进行探讨,并将对风险社会中危机传播的策略和方法进行论述。 “Risk Society” and “Crisis Communication” are both hot topics that the academic circles pay close attention to in recent years. This article will explain the risk society and its characteristics, and discuss the application value of risk society theory to Chinese society. The strategy and method of crisis communication in risk society are discussed.