从人的本性来说,感性是多于理性的,它始终是人类接触世界的第一线,是真正来自于受众本身需求及反应的原始动因,因此,源于人类本能的感性诉求是设计中的重要议题。以日用陶瓷产品为例,阐述在设计过程中如何建立与受众的感官、情绪、情感等相关联的感性联系,围绕产品的精神层面来思考和探究,具体则从文化的追寻、意义的丰富、愉悦的体验来展开论述。 In human nature, sensibility is more than rational. It is always the first line of human contact with the world and the original motivation that really comes from the audience’s own needs and reactions. Therefore, the sensual appeal originating from human instinct is designed The important topic. Taking the daily ceramic products as an example, this article elaborates how to establish the perceptual connection with the senses, emotions and emotions of the audience in the process of design, and ponders and probes into the spiritual aspects of the products, specifically from the pursuit of culture and the enrichment of meaning , Pleasant experience to start the discussion.