针对我国当前的工业设计教育存在的问题,文章提出了工业设计教育的改革方向;阐述了工业设计“艺工结合”的实质内涵;探讨了工业设计教育“艺工结合”新思维、新形式:需要建立以创新为目标的设计研发平台,以工程训练为手段的实践平台,以市场需求为导向的社会众筹或校企合作平台,形成“艺工结合”“产—学—研结合”的工业设计教育新思维、新形式。 In the light of the current problems of industrial design education in our country, the article puts forward the reform direction of industrial design education, elaborates the essence of industrial design “art combined ”, discusses the new ideas of industrial design education “art combined with art ” New forms: There is a need to establish a design and development platform aimed at innovation, a practice platform based on engineering training, and a community crowdfunding or school-enterprise cooperation platform guided by market demand, so as to form a “combination of art and industry” - Learning - research combined with "new ideas and new forms of industrial design education.