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在日趋复杂激烈的竞争环境中,珠三角地区农信社正处于转型升级关键期,要走出一条有自我特色、现代金融企业发展新路,就必须高度重视品牌战略。不仅提供差异化产品和服务,更要注重企业品牌建设,打造特色品牌。本文立足珠三角地区农信社实际,结合国内品牌战略的应用,尝试对珠三角地区农信社品牌战略现状与今后发展路径进行探讨。
In an increasingly complex and fierce competitive environment, the RCCs in the Pearl River Delta are at a critical stage of transformation and upgrading. To get out of a new path of self-development and modern financial enterprises, we must attach great importance to brand strategy. Not only to provide differentiated products and services, but also pay attention to the construction of corporate brand, create distinctive brand. Based on the actual situation of rural credit cooperatives in the Pearl River Delta region and the application of domestic brand strategy, this paper tries to discuss the status quo of brand strategy and the future development path of rural credit cooperatives in the Pearl River Delta.