2005年,京华时报社社长吴海民率先提出中国报业的冬天已经来临。三年多来,围绕报业“冬天论”,业界展开了激烈的争论,但不可否认,在以互联网为代表的新兴媒体的冲击下,作为传统媒体代表的报业,近年来的发展遭遇到了前所未有的挑战,其生存状态也呈现进一步恶化的趋势。伴随着各 In 2005, Wu Haimin, head of the Beijing Times, first proposed that the winter of the Chinese newspaper industry has come. Over the past three years, there has been fierce debate in the industry around the “winter theory” of newspapers. However, it is undeniable that under the impact of the emerging media represented by the Internet, the press as the representative of the traditional media has encountered problems in recent years The unprecedented challenge has shown a further deterioration in its living conditions. Accompanied by each