电视传播要收到良好效果,必须了解观众的需要,节目贴近观众的心理。电视节目想要达到领导满意、群众欢迎的目标,必须把及时、准确地传达党和政府的声音与反映群众的呼声结合起来,凡事多从观众接收的角度考虑,多反映观众关注的热点、焦点、难点问题,多报道老百姓身边的人和事,诚心诚意替老百姓说话,实实在在为老百姓办事,这样才能换求观众对电视媒体的理解与信任。 TV broadcasting to receive good results, we must understand the needs of the audience, the program close to the audience’s psychology. If you want to achieve the goal of satisfying the leaders and welcoming the masses, you must combine the voice of the party and the government with the voice that reflects the masses in a timely and accurate manner. When considering the reception from the audience, the television shows reflect the hot spots and the focal points , Difficult issues, and more people and events covering the people around them, sincerely for people to speak, really working for the common people, so as to change the audience’s understanding of the television media and trust.