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中国电商正在进入一个“品消合一”的时代——新一代的互联网平台不再一味扮演单一销售渠道的角色,而是提供更多创新数字化增值服务和更多触点。尽管依然能够不断看到电商以及电商平台在以价格博市场,但这样的电商行为主要意在吸引和积累流量。具体到产品层面,可以观察到的是,大多数品类,尤其是非标准品,已经逐渐走出依靠打折吸引消费者的误区。消费者从价格优先向品质、品牌、个性优先转化,这是电商发展过程中的一个重要趋势。“在贝”
Chinese e-commerce is entering an era of “convergence of products” - a new generation of Internet platforms no longer play the role of a single sales channel, but provide more innovative digital value-added services and more contacts. Although still able to continue to see the e-commerce and e-commerce platform in the price Bo market, but such e-commerce behavior is mainly intended to attract and accumulate traffic. Specific to the product level, it can be observed that most of the categories, especially non-standard products, have gradually come out of the misunderstanding that consumers rely on discounts. Consumers from the price priority to the quality, brand, personality, priority conversion, which is the e-commerce development process is an important trend. “In the shell ”