“手如柔荑,肤如凝脂,领如蝤蛴,齿如瓠犀,螓首蛾眉。巧笑倩兮,美目盼兮。”这是中国最早摹写年轻貌美女性的诗歌《诗经·卫风·硕人》中的经典诗句。本期,我们把这首颇为古老的诗,送给持续推进“年轻化”战略的“老字号”品牌——青岛啤酒。作为中国较早的“老字号”品牌,青岛啤酒有着113年的历史,按理说,她已不再年轻,但青岛啤酒受年轻人喜欢的程度,却并不是风韵犹存那般简单,而是仿佛像科幻 “This is China’s first portrayal of the young beautiful women’s poetry,” the Book of Songs, “the hand as soft as the skin, such as creamy, collar such as grubs, teeth such as rhinoceros, · Wei Feng Shuo ”in the classic verse. In this issue, we give this relatively ancient poem to Tsingtao Brewery, the brand of old-time brand that is constantly pushing forward with the strategy of “rejuvenation.” As China’s earlier “old name ” brand, Tsingtao Brewery has a 113-year history, it stands to reason that she is no longer young, but Tsingtao Brewery young people like the extent, but not as simple as charm, It seems like science fiction