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随着当前我国社会经济水平的迅速增长,人民生活发生着翻天覆地的变化,生活质量的提高、知识水平的上涨以及时代的进步都让人们的审美构架与衡量标准呈现着多元化、多层次发展。书籍作为长久以来人类信息的传递工具,与人类文明及社会文化均有着紧密的联系。人们往往将书籍传递语言与信息的方式臆断为其内容本身所具有的文本、图形魅力,却忽略了书籍装帧设计等与书籍紧密联系的周边艺术语言。本文通过对书籍装帧设计中的视觉节奏进行阐述分析,并结合实例,进一步对书籍当中所涵盖的远超于其内容本身的艺术语言进行深入探讨。
With the rapid growth of our country’s social and economic level, the people’s lives have undergone tremendous changes. The improvement of the quality of life, the rise of the knowledge level and the improvement of the times have all brought about a diversified and multi-level development in the aesthetic framework and measurement standards of people. As a long-time transmission of human information, books are closely linked with human civilization and social culture. People often assume that the way in which books transfer language and information is the text and the charm of the content itself, while ignoring the peripheral art language closely related to books, such as book binding design. This paper elaborates the visual rhythm in the design of the book binding design and further analyzes the artistic language which is far beyond the content itself in the book.