二十一世纪的今天,各类媒体竞争加剧,新兴媒体不断涌现。广播事业作为我国发展最早的、也是最传统的一项媒体事业是社会主义农村建设的重要组成部分,它影响着农村文化的发展方向,可以提升农民的科学文化知识和精神文化面貌,对农村经济和社会发展具有不可估量的作用。在新的历史条件下,加强发展富有中国特色的农村广播具有其深刻的现实意义。 Today, in the 21st century, various types of media are experiencing intensified competition and new media are emerging. As one of the earliest and most traditional media projects in our country, broadcasting is an important part of the socialist rural construction. It affects the direction of rural cultural development, enhances farmers’ knowledge of science, culture and spiritual and cultural aspects of the rural economy And social development has an invaluable role. Under the new historical conditions, strengthening the development of rural radio with Chinese characteristics has its profound practical significance.