旅游保险处于尴尬境地中。消费者可以拿出数千元甚至万余元外出旅游,但对几十元的旅游意外险却大多一口拒绝。数据显示,去年上海市仅有3万多出境游客购买国际旅行保险,相比于198．5万的出境游总人次来看,购买率仅有1．5％。旅行社促销广告的误导一定程度上造成了旅游保险 Travel Insurance in an awkward position. Consumers can come up with thousands of dollars or even more than 10,000 yuan travel, but dozens of yuan travel accident insurance but most of them rejected. Data show that last year, Shanghai alone, more than 30,000 outbound tourists to buy international travel insurance, compared with 198.5 million total number of outbound travel point of view, the purchase rate was only 1.5%. Misleading travel agency advertising to some extent caused the travel insurance