传统文化是一个民族在历史长河中不断发展创造而形成的全部物质文明成果和精神文明成果的总和。中华传统文化更是经过了几千年的演化,形成了一套的独特的思维方式和行为准则,渗入每个中国人的血脉之中。然而在现今这个普遍信息化、全球化的时代,我们却遗憾地发现传统文化正在逐渐消逝,甚至存在断裂危险。在新时期应该如何继承祖先留下的宝贵遗产成为全社会不得不思考的课题。本文从文化、政治、经济等多个角度分析了传统文化保护的意义,并结合新时期社会的诸多特点,探讨了在政策、教育、传媒等方面应如何保护和发展中国传统文化,以及社会各界在其中应承担的责任。 Traditional culture is the sum of all the achievements of material civilization and spiritual civilization resulting from the continuous development and creation of a nation in history. After many years of Chinese traditional culture has evolved, forming a unique set of thinking and codes of conduct that permeate the blood of every Chinese. However, in this era of universal informationization and globalization, we regret to find that traditional culture is gradually disappearing and there is even danger of fracture. How to inherit the precious legacy left by our ancestors in the new era has become a topic that the whole society has to think about. This article analyzes the significance of the protection of traditional culture from many aspects such as culture, politics and economy. Combining with the characteristics of society in the new period, this article discusses how to protect and develop Chinese traditional culture in policy, education and media, In which the responsibility should be borne.