江西省乐平市商业局紧紧抓住该省“建设食品工业大省”的契机,积极转变观念,引进人才和技术,向名牌产品要效益,促使该市商办食品工业实现跳跃式发展,跨入了省内同行业先进行列。 ——大力锻造名牌。“安牌”桃酥是江西食品厂的传统名牌产品,曾荣获国内多项大奖。但产品品种单一、包装落后、销路不畅等因素制约了企业的发展,因此,该局经过分析论证和市场调查后决定加大扶持力度,重振“安牌”雄风。他们在保持产品传统风味的同时,研制出了儿 The Leping City Bureau of Commerce in Jiangxi Province has seized the opportunity of the province to “build a great province of the food industry,” actively changing concepts, introducing talents and technologies, and providing benefits to brand-name products, which has prompted the city’s commercial food industry to achieve leapfrog development. Into the province with the industry in advance. ——Strongly forging brand names. “Anpai” Peach Cake is a traditional brand product of Jiangxi Food Factory and has won numerous domestic awards. However, factors such as a single product variety, backward packaging, and poor sales have constrained the development of the company. Therefore, after the analysis and market research, the Bureau decided to increase support and revitalize the “Anpai” brand. They developed a product while maintaining the traditional flavor of the product.