值得一提的是,栖霞市西城镇电子商务服务中心着力营造全民电商的浓厚氛围,帮助果农通过淘宝、京东等网络平台扩大苹果销售渠道,孵化了一批电商领头人。借助“互联网+苹果”的优势,镇里顺势成立了农村电子商务协会,整合果农、果蔬冷藏企业资源,线上销售与线下传统销售模式互动,打破果农与果品冷藏企业、苹果收购商之间的信息不对等状态,集聚一批电商企业抱团发展,掌握市场主动权、话语权、定价权,遏制苹果价格大起大落问题。通 It is worth mentioning that Xicheng Town, Qixia City E-commerce Service Center efforts to create a strong atmosphere for all e-commerce to help growers through Taobao, Jingdong and other online platforms to expand sales channels for Apple, hatched a number of electricity supplier leader. With the “Internet + Apple ” advantage, the town has the opportunity to set up a rural e-commerce association, integration of fruit growers, fruit and vegetable refrigeration business resources, online sales and offline sales of traditional interactive mode, to break fruit farmers and fruit refrigeration companies, Apple Buys Information between the state of unequal, gather a group of electricity supplier enterprises Baotuan development, grasp the market initiative, the right to speak, the pricing power to curb the ups and downs of the apple prices. through