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随着经济全球化的迅猛发展,引进及输出的电子品牌不计其数。品牌是企业的无形资产,而品牌翻译的好坏更会影响消费者的审美及接受能力。本文从接受美学的视角,探讨不同电子品牌的翻译,意在为电子品牌翻译提供参考。
With the rapid development of economic globalization, there are numerous electronic brands imported and exported. Brand is the enterprise’s intangible assets, and brand translation will affect the quality of consumers’ aesthetic and receptiveness. This essay explores the translation of different electronic brands from the perspective of aesthetic acceptance, aiming to provide a reference for electronic brand translation.