人们在谈论包装装潢的重要性时,想到的一般是各种小包装或称内包装的装潢;至于大包装,或称运输包装的装潢,却常常被忽略了,总以为大包装的作用仅是保护商品,而且并不直接与顾客见面,不需要美化装饰。这错误看法是由于对包装装潢的作用缺乏正确的理解,对现代化的商品流通环节 People talk about the importance of packaging and decorating, the general thought of all kinds of small package or inner packaging decoration; as for large packaging, or transport packaging decoration, but often overlooked, always thought that the role of large packaging only Protection of goods, but not directly with the customer to meet, do not need landscaping decoration. This erroneous view is due to the lack of a correct understanding of the role of packaging and decorating, the modernization of the circulation of goods