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传统企业实施电子商务存在的“价值高认知—组织低吸收”困局反映了企业界对如何促进电子商务吸收还存在很大的困惑。本文从高层个体、组织资源、企业行为等多个层面综合考察了吸收困局形成的原因,从组织执行力角度提出了电子商务吸收模型,重点分析促进吸收的组织e就绪前因驱动作用和组织执行力的中介作用。通过传统企业调查数据的实证研究发现,e就绪包括价值认知和IT资源就绪,是电子商务吸收的重要驱动力。高层管理者的价值认知必须在一定的资源就绪配合下,通过转换为有效的战略执行力和运作执行力才能促进电子商务吸收。以上作用关系印证了领导个体的认知行为、组织资源支持以及企业管理行为的关键联系。组织执行力中介效应的发现扩展了对电子商务吸收过程的认识。
Traditional enterprises to implement the existence of e-commerce “high value of the cognitive - organizations low absorption ” dilemma reflects the business community on how to promote e-commerce still has great confusion. This paper examines the reasons for the formation of the absorption dilemma from the perspectives of high-level individuals, organizational resources and corporate behavior. The e-commerce absorption model is put forward from the perspective of organizational execution, focusing on the driving forces and organizations Execution of the intermediary role. Empirical studies using traditional business survey data found that e-Readiness, including value perception and IT resource readiness, is an important driver of e-commerce adoption. The value cognition of top managers must promote the e-commerce absorption by converting into effective strategic execution and operational execution with some resources ready. The above relationship confirms the key linkages between the individual’s cognitive behavior, the organization’s resources support, and the enterprise’s management behavior. The discovery of the organizational execution mediation effect expands the understanding of the e-commerce absorption process.