公关心理学界在讨论晕轮效应时,差不多都以成语“爱屋及乌”为例证。说喜爱一个人,连同他屋上的乌鸦也会喜欢,这就是晕轮效应。我认为这种提法欠妥。对于什么是晕轮效应,虽然目前还没有一个完全统一的认识,但综合众家之说却有一个 Public relations psychology circles in the discussion of halo effects, almost all the idioms “love house and Ukraine” as an example. Say love a person, together with crows on his house will like, this is the halo effect. I think this formulation is not proper. For what is the halo effect, although there is not a completely unified understanding, but there is a comprehensive public that there is a