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中国传媒产业在地市级传媒集团改制运作的转型阶段,科技创新为电视媒体与广播平台、电视平台、网络平台、广告平台、手机平台等多媒体共同合作融合提供了有力的技术保障,传媒集团在拥有了平台优势的同时结合传媒产业的营销策略创新、营销各组合要素的创新、营销模型的创新等核心概念,便可以开拓出一条适合中国国情的传媒集团全媒体营销的创新之路。
In the transitional phase of the restructuring of local media conglomerates, the media industry in China provided strong technical support for the joint cooperation and cooperation of the media such as television media, radio platforms, television platforms, internet platforms, advertising platforms and mobile phone platforms. Media groups With the advantages of the platform, combining the core concepts of marketing strategy innovation in the media industry, marketing elements of portfolio innovation and marketing model innovation, we can develop an innovative media marketing strategy that suits China’s national conditions.