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数字化技术的发展和互联网的发展对新媒体的革新起着推进作用,以互联网为主要代表的新媒体已经逐渐的代替传统媒体,并且发挥了不可替代的重要地位;新媒体不仅为企业带来了新的生活方式也带来了新的工作;企业品牌营销的方法、效果和理念也改变了,新媒体的主要优势是能够为金融企业的营销带来机遇,在信息的传播上也给金融营销带来了全新理念,但是,新媒体在日化品牌传播过程中的成功经验和成熟理论比较少,根据这一因素,本文主要讨论了在新媒体背景下金融营销传播的有用策略,为金融营销在新媒体环境下的良好传播提供理论和实践上的参考。
The development of digital technology and the development of the Internet play a catalytic role in the innovation of new media. The new media whose main representative is the Internet has gradually replaced the traditional media and played an irreplaceable important role. The new media not only brought enterprises New ways of life have also brought new work; brand marketing methods, effects and ideas have changed, the main advantage of new media is to bring opportunities for the marketing of financial enterprises in the dissemination of information but also to financial marketing However, the successful experiences and mature theories of new media in the brand communication of Japanese brands are relatively few. Based on this factor, this article mainly discusses the useful strategies of financial marketing communication under the background of new media, In the new media environment to provide a good spread of theoretical and practical reference.