如果今天这些品牌再不认真考虑自己的数字化发展策略,再不考虑品牌在移动互联时代应该怎样进化,那么未来的发展之路将会充满坎坷。互联网的挑战是具有颠覆性和跨越性的,几乎所有的中国品牌都在谈论移动互联和数字化,这些品牌的管理者基本都能如数家珍地提到一些热门的词汇,例如:大数据、云端、平台思维、社会化媒体、移动互联等等。但当我们具体询问这些管理者是否有自己的数字化策略时,却发现他们大部分仍然停留在口号的层面,或者只是在跟随别人的脚步做一些基础的社会化 If today these brands do not seriously consider their own digital development strategy, without considering the brand in the mobile Internet era should be how to evolve, then the road to future development will be full of frustrations. The challenges of the Internet are both disruptive and transcendent. Almost all Chinese brands are talking about mobile Internet and digitalization. The managers of these brands are able to refer to popular terms such as Big Data, Cloud, Platform Thinking, social media, mobile internet and more. But when we specifically asked these managers if they had their own digital strategy, they found that most of them remained at the slogan level or simply basing their efforts on others’ footsteps