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如果让我总结2012年的话,我会觉得2012年唯一不变的就是变化,变化之快、变化之大,很多时候超过了我们的想象。在这样大背景之下,中国的省级卫视该何去何从?是随波逐流还是乘风破浪?新格局新模式首先,中国经济增长速度的放缓,中国广告的增幅进一步回落,上半年3.9%的增幅创下了五年的新低。从传统媒体或者主流媒体角度来说,我们发展的主要依靠广告创收,有这样助推的能力正在逐步显现,除了广告之外还需要什么东西呢?第二,从现有的传媒板块来看,除了媒体的不断调整和转变,包括我们经济和广告形势不断变化,中国传媒业的板块格局也悄然发生了变化。尽管电视作为传统媒体在短期内龙头地位无法撼动,但是增长性也在
If you let me summarize the words of 2012, I would think that the only constant in 2012 is change. It changes rapidly and changes greatly, often exceeding our imagination. In this context, the provincial satellite TV in China go from here? Is drifting or breaking the wind? A new pattern of new patterns First of all, the slowdown in China’s economic growth, advertising growth in China further declined, 3.9% growth in the first half hit a five New Year’s low. From the traditional media or mainstream media point of view, we mainly rely on advertising income development, with such boost capability is gradually emerging, in addition to advertising in addition to what it needs? Second, from the existing media section of the board, In addition to the constant readjustment and transformation of the media, including the constant changes in our economy and advertising situation, the sector structure of China’s media industry has quietly changed. Although television as a traditional medium in the short term can not shake the leading position, but the growth is