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我国家电业从来就不乏热点。在并购,国际化、奥运营销等一系列热点事件的演绎中,2007年的家电业落下了帷幕。在刚刚过去的一年中,我国家电业究竟表现如何?整个行业又出现了哪些新亮点、新方向?国内企业又是如何面对来自新的市场和外资企业的挑战?就达一系列话题,本报记者专访国内资深家电行业观察家沈闻涧,请他谈谈眼中的2007年中国家电行业。
China’s home appliance industry has always been no shortage of hot spots. In mergers and acquisitions, internationalization, Olympic marketing and a series of hot events in the interpretation of the appliance industry in 2007 came to an end. In the past year, what has happened to China’s home appliance industry? What new highlights have emerged in the whole industry? What are the new directions? How can domestic enterprises face the challenges from new markets and foreign-funded enterprises? A series of topics , This reporter interviewed senior domestic appliance industry watcher Shen Jian Jian, asked him to talk about the eyes of the 2007 China’s home appliance industry.