少儿作为一个特殊群体,对电视节目充满好奇。传统的少儿电视节目形式单一,深度不够,生搬硬套现象较为严重,早已不能满足当前观众对少儿节目的观看需求。当今社会,“辣妈”是个新兴族群,她们既是家庭消费的主力,也是电视市场的收视主力。辣妈、萌宝,大数据时代下只有充分运用大数据使节目活动化,活动节目化,并让辣妈萌宝有机结合,才能使少儿频道迎来新的春天。一、少儿节目形态存在的不足1.低幼化和成人化,节目受 Children as a special group are curious about television shows. The traditional forms of children’s television programs are single in form and in-depth enough, and the phenomenon of applying mechanically rigid sets is rather serious, which has long been unable to meet the current audience’s viewing needs for children’s programs. Today’s society, “hot mom ” is a new ethnic group, they are both the main force of household consumption, but also the main TV market ratings. Hot mom, Meng Po, under the era of big data only make full use of big data to make the program activities, program activities, and spicy Mom Meng Po organic combination, in order to make children’s channel usher in a new spring. First, the inadequacies of children’s programs form 1. Low and adults, programs by