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竞争情报分析能够有效帮助企业判断竞争对手、供应商以及市场环境的变化情况,降低企业决策风险。然而,竞争情报分析中的干扰因素却对竞争情报结果的准确性、实时性产生重大影响,直接影响管理者的竞争策略制定和实施。竞争情报分析干扰因素主要包括分析错误信息干扰系统、诱导信息干扰系统和隐藏信息干扰系统。本文在分析三大系统内部和相互之间运作机理的基础上,利用系统动力学分析的方法,对各个干扰因素进行仿真分析,仿真分析结果有助于提升企业竞争情报分析的抗干扰水平,协助企业在市场、研发、投资策略以及长期经营管理等方面做出正确的决策,保证企业在市场竞争中持续获得竞争优势。
Competitive intelligence analysis can effectively help enterprises to judge the changes of competitors, suppliers and the market environment, reduce the risk of decision-making. However, the disruptive factors in competitive intelligence analysis have a significant impact on the accuracy and real-time performance of competitive intelligence results and directly affect the formulation and implementation of managers’ competitive strategies. Competitive intelligence analysis Interference factors mainly include the analysis of error information jamming system, induced information jamming system and hidden information jamming system. Based on the analysis of the operating mechanism of the three systems and their mutual operation, this paper uses the method of system dynamics analysis to simulate the interference factors. The results of the simulation analysis can help to improve the anti-interference level of the competitive intelligence analysis. Enterprises in the market, research and development, investment strategy and long-term management and so make the right decisions, to ensure that enterprises in the market competition continued to gain a competitive advantage.