古典管理理论认为,企业的第一目标是获取最大利润。著名经济学家弗里德曼也认为,“企业最大的社会责任就是获取利润,照章纳税和回报股东”。然而,随着一些大公司因不道德、非低碳行为而导致企业的破产屡屡地出现在经济舞台上,美国通用汽车的破产保护,奔驰、宝马、沃尔沃等豪门望族的改嫁,管理学家和管理者开始转变态度,主张“企业生存是第一目标”。没有生命哪有市场,没有市场哪有效益,没有效益哪有发展? Classical management theory that the first goal of business is to maximize profits. Well-known economist Friedman also believes that “The biggest corporate social responsibility is to obtain profits, pay taxes and return shareholders.” However, with some large companies due to unethical, non-low-carbon behavior led to corporate bankruptcy often appear in the economic arena, the United States General Motors bankruptcy protection, Mercedes-Benz, BMW, Volvo and other wealthy families remarry, management scientists and Managers began to change their attitude, advocating “business survival is the first goal ”. Where there is no life market, there is no market how effective, there is no benefit how development?