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为贯彻娱乐营销的整体推广策略,一向坚持“名牌大众化”、把品牌调性定位在青春、时尚的国内著名休闲服品牌真维斯于2014年初开始与搜狐视频深度合作,打造一档日播娱乐节目《搜狐视频娱乐播报》,为年轻人们奉献“真的,更精彩”的娱乐时尚生活。这是继冠名《真维斯娱乐现场》、赞助《致我们终将逝去的青春》、《另一种灿烂生活》,力邀郭采洁、乔任梁作为品牌代言人并拍摄微电影《爱情没有温差》,以及举办“真维斯?青春的选择2013年度盛典”等后,真维斯在娱乐营销中的又一力作!
In order to carry out the overall marketing strategy of entertainment marketing, we always adhere to “brand name popularity ”, positioning the brand tonality in youthful and fashionable domestic famous casual wear brand Jeanswest started deep cooperation with Sohu Video in early 2014 to create a file for daily broadcast entertainment Program “Sohu video entertainment broadcast,” dedicated to young people, “really, more exciting,” the entertainment lifestyle. This is the title of “Jeanswest entertainment scene”, sponsor “To our youth will be passed away,” “Another brilliant life”, inviting Guo Jie Jie, Qiao Renliang as the brand ambassador and filming a micro-film “love no temperature difference,” and held “Jeanswest? Choice of youth 2013 Festival ” And so on, Jeanswest in entertainment marketing another masterpiece!