论文部分内容阅读
2012年10月19日,首届城市体汽车嘉年华在青岛万达广场启动。车展,已经是人们司空见惯的事物,但是形式上基本司空见惯——大场地,车,车模,再加上无数发传单、发报纸、举牌子打广告的工作人员,难免感觉俗套。所以对于这次“城市体”车展,很多人给予了期待。从举办方青岛三思文化传播有限公司了解到,城市体车展以购物中心为场地,囊括了汽车销售行业以及与其相关的产业,同时融人购物中心旗下的衣食住行等各行业,一切围绕消费者的实际需要展开,逛车展的同时还可以购物、娱乐……真正做到让消费者成为车展的主体。“你可以看看车,看看现场演出,去抽个奖试试手气,参加一下互动游戏,觉得累了有地方供你休息,旁边就是大型购物中心,去买你想买的东西,然后还可以回来接着逛车展。”城市体汽车嘉年华的负责人给我们
On October 19, 2012, the first urban car carnival started in Qingdao Wanda Plaza. Auto show is something that people are accustomed to seeing. However, it is basically commonplace in form - large venues, cars, car models, coupled with innumerable flyers, newspapers, and advertisers who sign their names, will inevitably feel stereotyped. So for this “city body ” auto show, many people gave the expectation. From the organizers Qingdao Sansi Culture Communication Co., Ltd. learned that the city car show to the mall as a venue, including the car sales industry and its related industries, at the same time into the mall’s basic necessities of life, and other industries, all around the actual consumer Need to expand, visit the car show can also be shopping, entertainment, ... ... truly make consumers become the main body of the auto show. “You can look at the car, take a look at the live performance, to try the lucky draw a prize, to participate in interactive games, feel tired for a place for your rest, next to a large shopping center, to buy what you want to buy, and then You can also come back and then visit the car show. ”City car carnival responsible person to us