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为什么可以大行其道?彩电、手机、电脑为什么会越来越普及和便宜?在商业繁荣的背后,是普世主义的法则在起作用:惟有哪些能够满足最广泛群体需求的产品,并且能够带来最大福祉的产品,才具有持久的生命力。这就是商业普世主义法则,而普世的商业,也将带给整个社会巨大的变迁,这便是商业的普世主义张力。 为什么沃尔玛能够雄霸天下?因为最广泛的满足,才能造就最恢弘的商业;而以最简单的形式,从普遍存在的问题开始,获得深奥而又直指人心的伟大真理,才能达成最伟大的商业帝国;如果我们把每次商业活动都看作是一次博弈,商业的普世过程,就是把商业活动变成一个重复博弈;当商业普世之时,我们就一天天远离了不规则的商业荒原时代,达至理性的商业社会。最终,则能达到商业的“大同世界”
Why is it so popular? Why are color TVs, mobile phones, and computers becoming more and more popular and cheap? Behind the commercial boom is the universalist law at work: what are the products that satisfy the needs of the most diverse groups, Well-being products, only have lasting vitality. This is the law of commercial universalism. The universal business will also bring tremendous changes to society as a whole. This is the universalist tension of commerce. Why can Wal-Mart dominate the world? The broadest possible satisfaction can lead to the most magnificent commerce. In the simplest form, starting from the ubiquitous question, acquiring the profound truth that directs to the heart can achieve the greatest business Empire; if we consider each business activity as a game, the universal process of business is to transform commercial activity into a repetitive game; when the business is universal, we are far away from the irregular commercial wasteland Era, to rational business community. In the end, it will be able to achieve commercial “world”