新传播形势下,以建立传播者与受众良好的深层次关系为中心的“关系时代”已经来临,而现阶段构建关系价值的手段和方法也日新月异。本文探讨如何利用新媒体时代特性构建关系价值,提升传播境界。在传媒数字化的大背景下,受众的注意力很难集中到一个传播事件和信息中。《2012年中国传媒产业发展报告》指出,受 Under the new situation of communication, the “era of relations” centered on the establishment of a good and deep relationship between communicators and audiences has come and the means and methods of building relationship values ​​are also changing with each passing day. This article explores how to make use of the characteristics of the new media era to build the relationship value and enhance the realm of communication. In the context of digital media, the audience’s attention is difficult to focus on a dissemination of events and information. “2012 China Media Industry Development Report” pointed out that by