在中国报业格局中,地市报的情况可谓特殊:作为腹地的县市,一般经济总量不大,报刊消费有限;经济较为发达的城市往往又是省报的经济腹地。受区域资源配置等多方面影响,地市报又难以到其他地区发展。因此,地市报的发展面临更多困难。与此同时,以网络为代表的新兴媒体经过十几年的指数性增长,已经接近“临界点”。未来两三年,网络媒 In the newspaper industry in China, the conditions of the municipal newspapers can be described as special: as the hinterland counties and cities, the general economic aggregate is not large, newspaper consumption is limited; more economically developed cities are often the economic hinterland of the provincial newspaper. Affected by the regional resource allocation and many other aspects, the local newspaper is hard to develop in other regions. Therefore, the development of the local newspaper face more difficulties. At the same time, the emerging media represented by the Internet has come closer to the “critical point” after more than a decade of exponential growth. The next two to three years, the network media