人们常说“看书先看皮,看报先看题”在电视新闻报道中导语就起着“皮”、“题”的作用。一条电视新闻能否引起观众的兴趣能否以新鲜的,强烈的,集中的内容刺激观众涣散的注意心态,变无意注意为有意关注,具有新意的导语,往往起着决定性的作用。 People often say that “reading a book first looks at the skin and reads the newspaper first look at the title ” in the television news reports lead play “skin ”, “title ” role. Whether a television news can arouse the interests of the audience can stimulate the audience’s distracted mindset with fresh, intense and concentrated content, and change their minds intentionally and intentionally, with new leads, often play a decisive role.