由杜莹、张俊芳、吕志敏等同志著的《名牌企业道德追求》一书 ,最近 ,由吉林科学技术出版社出版了 ,这是我国学术界研究名牌企业道德的最新成果。该书的出版 ,对提高人们追求名牌企业道德意识 ,创造更多更好的名牌企业有着十分重要的现实意义。所谓“名牌”商品 ,就是在市场激 Recently, the book titled “Ethical Pursuit of Famous Brand Enterprises” by Comrades Du Ying, Zhang Junfang, and Lv Zhimin was published by Jilin Science and Technology Press, which is the latest achievement of the academic research on the ethics of famous brand enterprises in our country. The publication of this book has very important realistic meaning to raise people’s pursuit of moral consciousness of brand-name enterprises and create more and better brand-name enterprises. The so-called “brand name” products, is in the market