如今越来越多的经理人要面对一个问题,就是必须找到一些创新方式与消费者、员工进行互动。由于现在线上和线下都有一些创新问题解决方案,因此消费者可以通过不同的渠道与品牌互动,从而针对不同的问题提供不同的解决方案。一般而言,消费者情境因素包括物质环境、社会环境、购买任务、时间、先行状态等,有许多情境因素会影响品牌的创意性产出效果。本文试图找到一些可以和环境因素产生互动,进而影响 Nowadays, more and more managers are faced with the problem that they must find some innovative ways to interact with consumers and employees. Since there are some innovative problem solutions online and offline, consumers can interact with brands through different channels to provide different solutions for different problems. In general, consumer context factors include physical environment, social environment, purchasing tasks, time, and preemptive status. There are many contextual factors that affect the brand’s creative output. This article attempts to find some interactions with environmental factors that can affect