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微信公众号是网络生态下的新生事物,是自媒体时代的代表作品,是高校教育信息化的重要载体。基于微信公众平台的功能与优势,本文以广东工业大学相关微信公众号为研究对象,对自媒体视野下大学生思政教育创新路径进行探索学习,并在此过程中总结出自我见解,为相关领域的研究提供真实案例和借鉴经验。
WeChat public number is a new thing under the network ecology, is a representative work since the media age, is an important carrier of informationization of higher education. Based on the functions and advantages of the WeChat public platform, this article takes the WeChat public account of Guangdong University of Technology as the research object, explores and studies the innovation path of ideological and political education of college students from the perspective of the media, and summarizes self-opinions in the relevant fields The research provided real cases and lessons learned.