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2013年1月9日,KingCamp2013秋冬新品订货会(KingCamp 2013Autumn&Winter Products Release Meeting)在北京隆重举行。KingCamp品牌创始人,公司领导、合作伙伴、百余家重点经销商悉数出席,共同见证本次新品订货会的成功召开。本次订货会首发KingCamp越野系列及滑雪系列新品,与徒步、旅行、体闲系列共同构筑五大产品体系.国内设计团队与韩国、甸牙利设计团队携手合作开发新品.开启户外新生活。会上,品牌创始人徐国庆先生表示,从2002年创立至今,KingCamp品牌在合作伙伴、经销商的大力支持下升级产品技术、推广品牌形象,沉淀企业文化,目前已成长为国内自驾露营装备知名品牌,产品畅销全球38个国家、引领国际户外潮流趋势。谈到未来的品牌发展方向时,徐国庆先生发表了主题为“改变201 3之营销六剑”的精彩演讲,从意识形态、品牌塑造、渠道发展、产品整合,管理升级
On January 9, 2013, the KingCamp2013Autumn&Winter Products ReleaseMeeting was held in Beijing. The KingCamp brand founder, company leaders, partners, and more than 100 key distributors attended the event and witnessed the success of the new product ordering conference. This ordering event will launch KingCamp cross-country series and ski series new products, and build five major product systems together with walking, travel, and leisure series. The domestic design team will work together with Korea and Deni yorili design team to develop new products and open up new outdoor life. At the meeting, Mr. Xu Guoqing, the founder of the brand, said that since its establishment in 2002, the KingCamp brand has upgraded its product technology, promoted its brand image, and precipitated corporate culture with the support of its partners and distributors. It has grown into a well-known brand of self-drive camping equipment in China. , Products sell well in 38 countries around the world, leading the trend of international outdoor. When talking about the brand development direction in the future, Mr. Xu Guoqing delivered a wonderful speech on the theme of “Change Six Thirds Marketing Six Swords”, from ideology, brand building, channel development, product integration, and management upgrade.