一个好的名字可以在第一次吸引目光,可是徒有皮囊的漂亮外在可以维持多久呢?资质认证体系怎样才可以有血有肉呢?首先谈谈主要存在的问题:一是权威性以及评定过程中的非严肃性因素。广告协会内部对于评级标准还没有达成一致,所以在后续管理上,广告协会处于一个很尴尬的地位。因为广告协会不是权威的机构,任 A good name can attract attention for the first time, but the outer beauty of the bladder can only be maintained for how long? Qualification system how can flesh and blood? First of all, to talk about the main problems: First, the authority and evaluation process Non-serious factors. Advertising Association for the internal rating standards have not yet reached an agreement, so in the follow-up management, Advertising Association in a very awkward position. Because the advertising association is not an authoritative body, any