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在就业难的社会背景下,专业媒体平台利用其自身的优势,对当今大学生就业产生着积极影响。调查发现:在企业招聘会、求职网站、校园就业宣讲会中,选择通过专业媒体平台获得企业招聘信息的意愿比例已达到45.63%。微信、微博、QQ、人人网等专业媒体平台有互动强、成本低、多样化、可靠、及时、全面及覆盖范围广、精准到达率高、有利于分享等优势,逐渐成为大学生获取就业信息时的重要渠道,在促进大学生就业方面正发挥重要的作用,有着巨大的发展潜力。未来的专业媒体平台,应契合当代大学生主体的求职需求,以更加人性化、随身化、即时性的特点,更新学生服务和生活方式,提供一条就业指导与服务的新模式。
In a difficult social environment, professional media platforms make use of their own advantages and have a positive impact on the employment of college students. The survey found that in the corporate recruitment, job search site, campus employment lecture, choose to receive professional recruitment information through the media platform, the proportion of the willingness to reach 45.63%. Professional media platforms such as WeChat, Weibo, QQ, Renren and etc. have the advantages of strong interaction, low cost, diversification, reliability, timely, comprehensive coverage and wide coverage, high precise arrival rate and sharing benefits, An important channel for information is playing an important role in promoting the employment of university students and has tremendous potential for development. The future professional media platform should meet the job requirements of the contemporary college students and provide a new mode of employment guidance and service to update student services and lifestyles in a more humane, personal and timely manner.