厂家与代理商本应是一根绳上的两只蚂蚱,大家齐心协力经营市场,但是现实中厂商关系却一直是营销界颇为头痛问题。厂家与商家的矛盾体现在:一、厂家过河拆桥。在某地方DM杂志出现这样的广告:“厂家不讲信用过河拆桥,代理商忍痛清仓。”虽然详细情况外人难以了解,但也可以从中看出问题的一些端倪。2004年年底,四川省泸州某代理商就遇到这样一个过河拆桥的典型厂家。该代理商代理了广州某品牌,经过两三年苦心经营,平均每月回款额近50万元,几乎占 Manufacturers and agents should be a rope on the two grasshoppers, we work together to manage the market, but in reality the relationship between manufacturers has been a headache in the marketing sector is a problem. The contradiction between manufacturers and businesses reflected in: First, the manufacturers bridge across the river. Somewhere in the DM magazine such ad: “manufacturers do not talk about credit bridge, agents reluctantly clearance. ” Although the details of outsiders difficult to understand, but also can be seen from the clues to some clues. The end of 2004, Luzhou, Sichuan Province, an agency encountered such a typical bridge over the bridge manufacturers. The agent of a Guangzhou brand, after two or three years of painstaking efforts, the average monthly return of nearly 500,000 yuan, accounting for almost