近年来,国外频繁的反倾销和不景气的市场行情让许多出口型建材家居企业不得不将目光转向国内;国内“限购令”等房地产新政让一、二线城市的房地产市场持续低迷,其下游产业——家居建材业深受其影响,国内建材业步入“严冬”。在这种情况下,不少企业将目光转向市场广阔且有待开发的三、四线市场及广大农村地区。 In recent years, frequent foreign anti-dumping and downturn in the market so that many export-oriented home building materials enterprises have to turn their attention to the domestic; domestic “Restriction Order ” and other real estate New Deal so that the first and second tier cities continued to slump in the real estate market, its downstream Industry - home building materials industry by its influence, the domestic building materials industry into the “winter”. Under such circumstances, many enterprises turn their attention to the third and fourth tier markets that need to be developed in the vast market and the vast rural areas.