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当前,随着网络媒体、手机媒体等新兴媒体的快速崛起,全方位、多层次的全媒体时代已经来临。新兴媒体的不断涌现、多种类型的传播形态、传播理念的深刻变革,使传媒竞争格局发生了新的变化。在新的传播语境下,主流媒体要确立主体地位,发挥舆论引导作用,必须重视和加强重大主题报道。通过内容创新、模式创新、表达创新,以提升重大主题报道的引导水平和社会影响力,进一步巩固和壮大主流媒体舆论阵地。
At present, with the rapid rise of emerging media such as online media and mobile media, the all-round and multi-level all-media era has come. The continuous emergence of new media, the diversification of various forms of communication and profound changes in the concept of communication have brought new changes in the competitive landscape of the media. In the new context of communication, the mainstream media should establish the dominant position and play a leading role in public opinion. Therefore, it is necessary to attach importance to and reinforce major thematic reports. Through content innovation, model innovation and expression innovation, we will enhance the guidance and social influence of major theme stories and further consolidate and strengthen the mainstream media public opinion positions.