小心,别让人点了品牌“死穴”品牌定位惯于从产品消费者角度出发,找到一个合适的品牌利益点进行传播,同时积累品牌资产。但随着品牌多元化的发展与竞争的加剧,这种不引入商战思维的品牌定位,正在把我们引入一个个误区,甚至在此过程当中,出现了一些不可弥补甚至无法挽回的漏洞,即“死穴”。更为严重的是,一些看来正在发生奇效的品牌定位,随着时间的推移,也正在走向“死穴”之路。“红桃 K”以其“补血快”的品牌诉求,迅速占领了农村市场,并实现了农村包围城市的品牌战略, Be careful, do not let people point the brand “Achilles heel ” brand positioning is used to product consumers from the point of view, to find a suitable brand point of interest for dissemination, while accumulating brand equity. However, with the development of diversified brands and the aggravation of competition, such brand positioning that does not introduce the business-war mentality is introducing us into misunderstandings. Even in this process, some irreparable and irreparable loopholes have emerged, namely “Achilles heel”. More seriously, some brands that appear to be miraculously influencing brand positioning are also moving toward the “dead-end” path over time. “Hearts K ” With its “Blood Express” brand appeal, quickly occupied the rural market, and to achieve the brand strategy of rural encircling the city,