目前,在我国广播业加快改革发展的背景下,广播节目生产制作体制的改革正逐步深化。在这种情况下,建立科学的广播节目评价体系显得尤为迫切。下面就如何建立有地方特色广播节目评价体系提出一些基本构想。一、广播节目评估体系产生的背景从上个世纪80年代中期到90 年代中期的近10年中,广播采用听众抽样调查、发放调查信、召开听众 At present, under the background of accelerating the reform and development of the radio industry in our country, the reform of the radio production system has been gradually deepening. Under such circumstances, it is particularly urgent to establish a scientific rating system for radio programs. Here’s how to establish a radio program with local characteristics rating system put forward some basic ideas. First, the broadcasting program evaluation system background From the mid-80s of last century to the mid-90s of last decade, the use of radio sampling survey listeners, the issuance of survey letters, the audience held