It is difficult for manufacturers to win in today s auto market due to fast changes in the market,and prevalent product homogenization.Therefore it is a must that these companies create person- alized brands,offer quality service and develop an innovative sales strategy.Sales innovation and diversified sales are both key to winning this fierce competition. It is difficult for manufacturers to win in today s auto market due to fast changes in the market, and prevalent product homogenization.Therefore it is a must that these companies create person- alized brands, offer quality service and develop an innovative sales strategy. Sales innovation and diversified sales are both key to winning this fierce competition.