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生活在商品经济迅速发展的21世纪和大众传媒无孔不入的今天,广告让都市人无处藏身,翻开报纸,映入眼帘的是色彩缤纷的食品、服装和家电的宣传广告;打开电视,吸引我们眼球和耳朵的是栩栩如生的画面配合动听的电视广告。“广告”二字源自拉丁Aderture,是吸引人心或注意与诱导的意思。约在1300年到1475年时,演变为英语中的广告Adevertise。广告是由于商品生产的出现才应运而生的,在生产力水平低下的原始社会,因为人们几乎没有什么剩余物品可以交换或出售,因此,根本不需要广告,随着生产力水平的提高,物品有了剩余,人们有了与他人交换物品的需求,商品经济的萌芽出现了,广告就在人们在互相交换、推销劳动产品中产生了。
Living in the 21st century where the commodity economy is rapidly developing and the mass media are pervasive, advertisements make urbanites nowhere to hide, open newspapers, and glimpse into advertisements of colorful food, clothing and appliances; turn on the television and attract us Eyeballs and ears are lifelike images with beautiful TV ads. “Advertising ” The word comes from Latin Aderture, is attractive or attention and the meaning of induction. About 1300 to 1475, the ad evolved into English Adevertise. Advertising came into being only because of the emergence of the production of goods. In primitive society where productivity was low, because there were few remaining items that could be exchanged or sold, there was no need for advertisements at all. As the level of productivity increased, Remaining, people have the need to exchange things with others, and the advent of the commodity economy comes into existence. Advertisements are created when people exchange and sell labor products with each other.