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当前,随着煤炭行业发展的不乐观,致使焦炭企业受到了严重的影响,而焦炭市场未来发展中将会面临着环境政策和产能过剩的制约。从国内现代焦化与钢铁产业的发展情况上看,今后中的焦炭市场营销模式将会在市场细分的基础上发展。谁可以及时的掌握了解客户的实际需求,生产匹配的产品,并良好的服务于客户,谁就会成功一大步。本文首先概述了现代焦炭市场面临的危机,其次提出了加强焦炭市场危机下营销服务工作的对策。
At present, with the development of coal industry is not optimistic, resulting in coke enterprises have been severely affected, while the coke market in the future development will face the constraints of environmental policies and overcapacity. From the perspective of the development of the domestic modern coking and steel industries, the coke marketing model in the future will develop on the basis of market segmentation. Who can grasp a timely understanding of the actual needs of customers, production of matching products, and good customer service, who will be a big step to success. This article first outlines the crisis facing the modern coke market, followed by the proposed coke market crisis under the marketing services countermeasures.