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在过去的2012年,我国的整体经济一改以往高歌猛进的局面,整体市场的收紧也为广告行业带来了一定的影响。伴随着广告人的忐忑与不安,从来没有在这一年中诞生如此之多关于媒体存废兴亡的议论。而现实中,广告主广告预算的缩减与其在各媒体平台间广告投放资金的转移,同样衍生了该链条上媒体、广告公司的应对变化。在此种背景下的2013年中国广告市场,
In the past year of 2012, the overall economy in our country changed its previous triumph. The tightening of the overall market also brought certain impact to the advertising industry. Accompanied by the guilty conscience and anxiety of advertisers, so many controversies over the rise and fall of the media have never been born during the year. In reality, the reduction of advertisers’ advertising budget and the transfer of advertising funds among various media platforms also generate changes in the response of the media and advertising companies in the chain. In this context of the 2013 Chinese advertising market,