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在如今高速发展的互联网时代下,纸媒市场尤其是书籍市场必然会面临严重的危机,而想要化解这种危机唯一的办法就是创新。论文以中国美学为依据,对书籍市场进行广泛调查研究,发现书籍市场越发庞大和泛滥,使得好书变得有限。文章主要从国内外书籍设计背景、概念设计的引入等方面进行分析,试图得出未来在中国市场下符合中国传统美学上的概念书籍设计及书籍设计未来的发展趋势。
In today’s rapidly developing Internet era, the paper media market, especially the book market, is bound to face a serious crisis. The only way to resolve this crisis is to innovate. Based on the aesthetics of China, the thesis conducts extensive research on the book market and finds that the book market is becoming more and more extensive, making the good books limited. The article mainly analyzes the background of book designing at home and abroad, the introduction of conceptual design, and tries to conclude the future development trend of Chinese concept book design and book design in the Chinese market in the future.